Audience Recommendations for Every Vertical
While the Upfront season is in full swing, the focus of this pivotal media-buying event is undergoing a material evolution. Once dominated by content sizzle reels focused solely on... Read more
2024 Summer Games Audience Targeting Guide
Comscore Collaborates with Snowflake
Automotive Vertical Segment Guide
Beyond Screens and Markets
Driving Brand Marketing ROI Across All Screens and Formats
Consumer Trends to Know from ARF Shopper 2024
Concert Movies Sing at The Box Office!
Thanksgiving Leftovers Are a Treat at the Box
Live from Miami at Showeast!
This week Paul and Mike are live in front of the Showeast convention as they review the box office year to date.
A Very Swift Episode
The Box Office Continues to Ebb and Flow
The Nun II, a Horror Habit, All Lead to a Swift Response
This week Paul & Mike discuss the never ending appeal of the horror genre, the chances of a $9B+ domestic year and the electrifying effect that the "Taylor Swift Eras Tour" movie will have on the box...
Representation in media: Taking a cue from #BillionGirlSummer
National Cinema Day and the $4 Billion Summer
Summer Box office revival: on the path to a $4 billion milestone
The ‘Barbenheimer’ Strikes Back!